Picturesquely situated between fields, fruit trees and flower meadows, in the middle of the wine-growing region of Lower Franconia, lies the company headquarters of Sommer Isfort Middelmann Mode GmbH, SIM Mode GmbH for short.

    In a disused school building in a small community near Würzburg, the three company builders Wilhelm Sommer, Heribert Isfort and Ralf Middelmann found just the right location for their new joint business ideas. Since the launch of the individual, sophisticated fashion label VETONO in 2000, a small, dedicated team with a lot of know-how and heart develops two collections a year here. 

    Long-standing, trusting partnerships with small, often family-run, producers in Europe and Asia support the constant optimization of the collection in design, quality and fit. Today, the company mainly works with European sales partners and is sold exclusively through specialist retailers. In addition to Germany, Austria, Switzerland, the Netherlands, England, Ireland and Belgium are among the most important markets.

    „Good fabric qualities, perfect cuts and creativity are just as much a part of our self-image as partnership and fair cooperation in the market. The most important thing for us is to offer our customers a reliable and trustworthy service.“

    Wilhelm Sommer, CEO VETONO